4 Steps to Powerfully Market Your EP Practice

It’s time for you to powerfully market your energy psychology practice. If the deeply transformative impacts that energy psychology techniques offer inspires you to include them in your therapy or coaching practice you are in the right place. This blog is here to help you easily reach more potential clients.

Energy psychology work is AMAZING and the outcomes are very real and long-lasting. However, sometimes there is a marketing communications gap that keeps people in need from accessing your practice.

In this blog I am going to walk you through 4 things that you can do to effectively communicate the true benefits of this work to potential clients to you help more clients more effectively.

Step 1: Get to Know Your Ideal Client Profile

This first step in any effective marketing strategy is getting SUPER clear about who it is that your marketing is directed toward. The more specific you are, the more people you can help.

Practitioners get confused about this because EP can help many people with many conditions. However, you don’t have to help everyone. You need to focus on who it is that you help best in order to direct your marketing to that person. The more specific you get with your ideal client profile, the more people you are going to help because your marketing is going to speak directly to them, their suffering, and their true potential for growth.

Take a moment now to reflect on who you work best with. Think about the clients you’ve had most success with and what they have in common.

Once you’ve taken a moment to reflect, see if you can identify a specific client profile. I’ve included a few examples below to spur your thinking.

Example: I work work best with married couples in their mid-30’s who are dealing with infidelity. I work best with women in their 20’s-30’s who are recovering from sexual assault. I work best with recent veteran’s with PTSD.

Step 2: Identify what your ideal is client looking for

The second step in great marketing is tapping into what your ideal client wants as an outcome. This needs to be specific and tailored to your ideal client. I often see websites that try to sell “transformation,” “personal growth,” “healing,” “empowerment,” or “self care.” But these things don’t motivate people to enroll in services. What they are looking for is concrete outcomes. 

Take a moment now to reflect on the concrete outcomes that your work has in clients lives.

Example: Weight loss, increased intimacy, conflict resolution, career changes, engagements, etc.

Your examples will be specific to your work and client profile. They are not guaranteed outcomes of your work, but things that can occur if they really do the work with you.

Step 3: Include a clear call to action

Good marketing always ends with a call to action. This is where you invite your potential clients to connect with or contact you. You want to make it as easy as possible for potential clients to contact you right then and there without having to navigate to any other pages.

On your website, make sure that each page includes your phone number and a contact form so that potential clients can get in touch right away. If it is difficult to find your information, you will lose people who would otherwise like your services.

Step 4: Keep your messaging consistent across platforms

Your marketing message needs to be consistent across platforms. If you are advertising on Psychology Today, Google, Facebook Ads and the ACEP practitioner listing, they all need to be consistent and communicate the same message to your potential clients. This all needs to be in line with your website as well. If there is a shift in messaging from one place to another, clients feel confused and they stop reading.

Now, get out there and implement these changes in your EP marketing campaigns. People need to experience the amazing, transformational work that you have to offer. These small changes can have a big impact on the number of people coming into your practice.

Once you get your new messaging down make sure to check  your ACEP practitioner listing and get it up to date. The listing is for members only, If you’re not a member and want to get listed join here.

There are so many more benefits when you join ACEP. You can learn about them here. ACEP welcomes professionals from diverse disciplines who use or want to use holistic methods with their clients, including coaches, licensed mental health professionals, nurses, physicians, energy healers, chiropractors and acupuncturists. energypsych.org

Author: Kirsten May Keach MA- Licensed Marriage and Family Therapist

Kirsten Keach is a licensed marriage and family therapist based in Orlando, Florida. Her specialty is relationships. She helps couples and singles develop meaningful, lasting, soulful love relationships. In her free time she is an avid traveler, improv comedy performer & amateur salsa dancer. Learn more about Kirsten here.

Comments

  1. Allison Ray Benavides, LCSW says:

    Another timely post with great, tangible suggestions. Thank you!

  2. You’re welcome, Allison! So glad you find it helpful!

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